Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Cinderella GHD Advert

There were loads of links between our music video and the advert as this is where we got most of our inspiration.

Click on the Images below to Enlarge.

Existing Music Videos

Another way our media product uses, develops and challenges forms and real conventions are from music videos such as :

Pixie lott 'Cry Me Out'

In Pixie Lott's video theres a shot where she dances a solo. This is similar to our video. Also when she dances she expresses her anger through her solo. In our video this is similar as when i dance im expressingmy anger from the tough relationship.

This links onto another music video.

Cheryl Cole 'The Promise'

Cheryl also dances in pointe shoes in her video. Also when dancing she has a partner. This relates back to our video as again the dancing is about a relationship. Our video is about a relationship that has been through tough times and the female dances to relieve the stress.

Rihanna 'Umbrella'

When looking at Rihanna's music video we found that her ballet interpretation has more of a hip hop feel to it. We used our own interpretation of this in our music video as we thought it would be unusual and different which our video is.

Evaluation Question 2

How effective is the combination of your main product and ancillary texts (DVD Digipak, Magazine Advert)?

I feel the combination and ancillary texts are very effective. The reason is because the Digi Pak and Magazine Advert have the same feel as our music video. Also its shows the public exactly what the video will be about and also the song.

Working on our Digi Pak:

There are links between my Music Video and my Digi Pak and Magazine Advert.

The links are:

Magazine Advert

Colours - As you can see the music video picture is black and white so to keep the effect the same i washed out the colour of the picture for the poster.

Ballet - For the poster we used the pictures and the theme of ballet. The reason is that it is different and people would not know what to expect.

With the Magazine Advert i put the advert into a newspaper. this way we could see whether it looked real.

Digi Pak

Colours - We kept the colours simple and stayed with the black and white theme. We thought this was a good idea as it matches the song which is soft and suttle.

Ballet - Once again we went with the ballet them which works very well.

________________________________________________________________________________

Within in all of these picture we had the pointe shoes and the flowy dress to give it the relaxed, soft and gentle feel.

___________________________________________________________________

Audience Feedback

Feedback 1 - 'The black and White theme kept throughout the film was a nice touch, also the dancing show that the video is elegant and its simplicity'.

Feedback 2 - 'The whole thing fits into together. The magazine advert is a very striking image and fits in well with the Digi Pak which has the black and white colours. This is very stylish and is a very tone that adapts with the song and everything else'.

Evaluation Question 3

What have you learnt from your audience feedback?

With our audience feedback we have learnt alot about our video, magazine advert and digi pak. When getting our feedback we asked some people from our class to watch the music video and to look at both magazine advert and digi pak.

When getting the answers back we were very pleased with the results as the magazine advert and digi pak were liked and the music video has very positive comments.

We also made an online survey in order to get more answers through the internet. We did this on the website 'www.surveymonkey.com' .

The majority of the answers were the same, here are some of the answers:

Question 1 - Teenage Girls.

Question 2 - Yes.

Question 3 - The main positive points were the lip sinching was on point and also they enjoyed the dancing.

Question 4 - The negative points that were made were when the lip sinching changes to another location is doesnt blend very well.

Question 5 - The Magazine Advert was mainly rated as Good.

Question 6 - The reason that it didnt make 'Excellent' was because the text could have been organised a bit more neatly.

Question 7 - The Digi Pak was mainly rated as Excellent.

Question 8 - A good point was that the theme and the whole black and white effect went very well with the song and video.

We generally got positive remarks which we were delighted with and showed that all the planning we did has all gone to plan and we got the answers that we were willing to get.

Changes

Now that we had this feedback there would be a couple of things that we would do different. With the Digi Pak, as we only had a short amount of time to do this it seemed a little rushed. We would think about our images more carefully. Also with the Magazine Advert we could have put another image of maybe a guitar instead of a ballet picture as it could not attract people that are interested with that sort of genre.

Evaluation Question 4

How did you use new media technologies in the construction and research, planning and evaluation stages?

I used many new media technologies in order to construct research and plan my evaluation stages.

For the research stages we used technologies such as unsigned.com and youtube. Unsigned.com is where we found our song. Also the artists myspace page 'Maxine Vauzelle' gave us some inspiration with her pictures, where we got our vintage and retro style from.

Before we could start our researching for ideas we had to get permission from the artist which we used hotmail.com.

We then got our reply.

As soon as we got our permission for our video we started thinking of ideas and came up with a final idea which was a vintage feel we researched on google and youtube to give us more ideas.

On youtube we came across a 'GHD Hair straighteners' advert. We felt that this had a vintage feel to it as it had the old chandelier and the vinatge clock.

The story of the advert is along the lines of the fairytale 'Cinderella' which we used our own interpretation for our music video.

We also used facebook for our ideas as i saw a friends photography project. It was the exact theme that we was looking for. I asked permission before we used the pictures on our blogs, and it was confirmed.

When choosing our new idea we also used facebook again as we thought of using dance. As i had dance experience we looked through dance pictures of me to get ideas.

We came up with this picture. When choosing this we thought it would be good for our digi pak or magazine advert.

We edited this picture to see if we could make it any more interesting, we did this on picnik.

Original on the right . ---------> edits

Other technologies we used were:

Still Camera - capture pictures of the filming, locations and ideas that we had.

Video Camera - used for experimenting shot and filming out music video.

Tripod - Which steaded te camera when we needed a straight shot.

Changes of Technology

Also the changes of equipment from last year to this year are the cameras. This year we used HD cameras which gave us a better quality of footage.

DV Cameras that we used last year.

HD Cameras that we used this year, which gave us a more professional look on our footage.

__________________________________________________________________

Second thing that was changed was the software we used to edit. Last year we used 'iMovie'.

This year we used 'Final Cut Express'.

'Final Cut Express' was a much better software to use as it allowed us to use more effects and get better and cleaner cuts.

___________________________________________________________________

When Evaluating the Music Video, Magazine Advert and Digi Pak i used the software Microsoft Word. With this i created a questionnaire that i gave out to members of my media class. Another way i created a Questionnaire was with Survey Monkey. I posted the survey onto my facebook and had numerous people answer it to give me feedback.

Feedback

For the feedback of my Music Video i asked a couple of people in my media class to watch my video. I then handed them a questionnaire which had question on my music video, magazine advert and digi pak.

Here is a survey i created on Survey Monkey.

The most popular answers were :

Question 1 - Teenage Girls.

Question 2 - Yes.

Question 3 - The main positive points were the lip sinching was on point and also they enjoyed the dancing.

Question 4 - The negative points that were made were when the lip sinching changes to another location is doesnt blend very well.

Question 5 - The Magazine Advert was mainly rated as Good.

Question 6 - The reason that it didnt make 'Excellent' was because the text could have been organised a bit more neatly.

Question 7 - The Digi Pak was mainly rated as Excellent.

Question 8 - A good point was that the theme and the whole black and white effect went very well with the song and video.

I created another questionnaire on microsoft which i handed out to member in my class.

The answers from this questionnaire was a mixture of different opinions.

Digi Pak

We have finally started our digi pak.

Working on our digi pak.

First we downloaded a template for our digi pak. We opened this out, then we found pictures that we thought would go well with the song and and video.

When we found the pictures we made them smaller and tried fitting them in in places which looked right. We tried many arrangements.

We finally come up with our idea below.