Monday, 7 March 2011

Evaluation Question 4

How did you use new media technologies in the construction and research, planning and evaluation stages?

I used many new media technologies in order to construct research and plan my evaluation stages.

For the research stages we used technologies such as unsigned.com and youtube. Unsigned.com is where we found our song. Also the artists myspace page 'Maxine Vauzelle' gave us some inspiration with her pictures, where we got our vintage and retro style from.

Before we could start our researching for ideas we had to get permission from the artist which we used hotmail.com.

We then got our reply.

As soon as we got our permission for our video we started thinking of ideas and came up with a final idea which was a vintage feel we researched on google and youtube to give us more ideas.

On youtube we came across a 'GHD Hair straighteners' advert. We felt that this had a vintage feel to it as it had the old chandelier and the vinatge clock.


The story of the advert is along the lines of the fairytale 'Cinderella' which we used our own interpretation for our music video.

We also used facebook for our ideas as i saw a friends photography project. It was the exact theme that we was looking for. I asked permission before we used the pictures on our blogs, and it was confirmed.


When choosing our new idea we also used facebook again as we thought of using dance. As i had dance experience we looked through dance pictures of me to get ideas.

We came up with this picture. When choosing this we thought it would be good for our digi pak or magazine advert.

We edited this picture to see if we could make it any more interesting, we did this on picnik.


Original on the right . ---------> edits


Other technologies we used were:
Still Camera - capture pictures of the filming, locations and ideas that we had.
Video Camera - used for experimenting shot and filming out music video.
Tripod - Which steaded te camera when we needed a straight shot.

Changes of Technology

Also the changes of equipment from last year to this year are the cameras. This year we used HD cameras which gave us a better quality of footage.

DV Cameras that we used last year.


HD Cameras that we used this year, which gave us a more professional look on our footage.
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Second thing that was changed was the software we used to edit. Last year we used 'iMovie'.



This year we used 'Final Cut Express'.
'Final Cut Express' was a much better software to use as it allowed us to use more effects and get better and cleaner cuts.

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When Evaluating the Music Video, Magazine Advert and Digi Pak i used the software Microsoft Word. With this i created a questionnaire that i gave out to members of my media class. Another way i created a Questionnaire was with Survey Monkey. I posted the survey onto my facebook and had numerous people answer it to give me feedback.


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