- Advertisement
- Draws attention to the Song
- It Illustrates the Song
- Appeals to a Visual Audience
- Some Music Videos can express the Artists individual Emotions
- Can tell a Story
- It markets and image
- It can promote the artist/single/album
- Persuades the audience to download the Album or Single from the Internet
- Raises the awareness of the group
- Makes an Artistic Statement
- Throughout the music video a product could have be sold - Christine Aguillera (Perfume). She used her own perfume in one of her videos.
How might we Measure the Success Criteria of a Music Promo Video?
- Word of Mouth
- Number of hit the song achieves on Youtube
- Newspaper Articles and TV Reports
- Shown on TV - Music Channels
- Amount of Publicity
- Downloads - (legal/Illegal)
- Charts
- CD Sales
- Music Video Awards
There has been a massive switch in the importance of Youtube from Television channels such as MTV.
Most viewing of Music Videos now appears to be ONLINE.
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